In a world where physical retail spaces are becoming fewer and e-commerce is the order of the day, how can you support local UK beauty brands? The beauty industry has grown exponentially in recent years, with new brands and products cropping up every day. Unfortunately, small businesses often face challenges in getting their products noticed amidst the noise of big brands. While it may seem like a herculean task, there are a variety of ways to support small UK beauty businesses online. In this guide, we will explore some of the best methods, from social media marketing to content creation and customer engagement strategies.
Leveraging Social Media Marketing
Social media platforms have become the new marketplace for beauty brands. Platforms like Instagram have proven to be particularly beneficial for beauty brands due to the platform’s visual nature. This is where you, as a supporter, can help these businesses gain visibility.
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Instagram’s algorithm is such that the more engagement a post or a brand gets, the more likely it is to be shown to a wider audience. That’s why it’s so important for consumers like yourselves to engage with posts from small beauty businesses. This could include liking, commenting, and sharing posts or even turning on post notifications for the brand.
In addition, creating user-generated content can also help give the brand exposure. This could be in the form of an Instagram post or story featuring the product, a review of the product in the caption, or even a short video tutorial showing how to use the product. Be sure to tag the brand in these posts, as this will not only give them exposure but also provide them with content that they can repost on their own channels.
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Showcasing Products on Different Platforms
While Instagram is a great place to start, there are many other platforms that can be used to support small beauty businesses. YouTube, for instance, is a fantastic platform for detailed product reviews and tutorials. This is another way of generating content that the brand can repurpose and it can also help customers make informed decisions about the products they are considering buying.
Writing blog posts about the brand and its products can also be beneficial. This can provide valuable backlinks to the brand’s website, helping to boost their SEO ranking. If you have a blog, consider writing a review or post about the brand and link back to their website.
Creating a Buzz With Content Marketing
Content marketing is another powerful tool that can be used to support small beauty brands. This involves creating and sharing valuable and relevant content to attract and engage a clearly defined audience with the goal of driving customer action.
One way you could help is by creating content about the brand’s products. This could be in the form of blog posts, videos, or social media posts. The key here is to provide value. This could be by sharing information about the product, demonstrating how to use it, or explaining why it’s better than other similar products on the market.
Building Customer Relationships
Strong relationships with customers are a cornerstone of any successful business. For small beauty brands, this is especially true. As a supporter, you can help to foster these relationships by engaging with the brand and their content.
One simple way to do this is by leaving positive reviews. Reviews can greatly influence other customers’ decisions and a glowing review can help to boost the brand’s credibility. If you have had a positive experience with a product, take a few minutes to leave a review on the brand’s website or on a review platform.
You can also support the business by taking part in their customer loyalty programs or by signing up to their email marketing campaigns. This will not only keep you in the loop about new product launches and promotions, but it will also show the brand that you are a loyal customer.
Driving Salon Sales
Finally, many small beauty brands have partnerships with local salons. By choosing to have your treatments with these salons, you can help drive sales of these products.
Moreover, salons often host events where they showcase products from small brands. By attending these, you can learn more about the products, meet the people behind the brand, and show your support.
In a market dominated by big brands, supporting small beauty businesses can seem like a daunting task. However, with the right strategies and a bit of time, you can make a significant difference. Through social media engagement, content creation, customer interaction, and supporting salon sales, you can help these businesses thrive. Remember, every like, comment, share, and purchase is a step towards helping these small businesses establish their presence in the competitive beauty industry.
Utilising the Power of Influencer Marketing
In the realm of digital marketing, influencer marketing has gained significant traction. This strategy involves connecting with individuals who have a substantial online following and influence, and leveraging that influence to promote products or services. For small UK beauty businesses, engaging with influencers can provide a much-needed boost in visibility and credibility.
With the rise of micro-influencers, small beauty businesses have a unique opportunity to tap into niche markets. Unlike celebrity influencers, micro-influencers have a smaller, but highly engaged following. They are seen as more relatable, and their recommendations often carry more weight with their target audience. This makes them a valuable asset for beauty brands looking to reach a specific demographic.
Supporting small businesses can be as simple as following your favourite beauty influencers and engaging with their sponsored content. When influencers post Instagram content featuring beauty products from small businesses, interacting with these posts can significantly increase their reach. This could involve liking, commenting, or sharing the post, or even purchasing the product and sharing your own experience with it.
Additionally, if you have a sizeable social media following, you can also contribute to influencer marketing efforts. You can create posts featuring your favourite products from small beauty brands, detailing your experiences, and encouraging your followers to check out these brands. Remember to tag the brand in your post and use relevant hashtags to maximise visibility. By doing so, you’re not only supporting a small business, but you’re also providing valuable content for your followers.
Actively Participating in Community Events
Many small beauty businesses organise community events as part of their marketing strategy. These events can range from webinars, online workshops, product launch events, to local meet-ups. Participating in these events can provide significant support for these businesses.
By taking part in events, you’re not only learning more about the brand and their products, but you’re also demonstrating interest and commitment as a customer. Your attendance at these events can help to boost the brand’s reputation and give them the exposure they need to grow.
Furthermore, you can amplify the impact of these events by sharing them on your social media platforms. Before, during, or after the event, you can post about it on your social media channels, encouraging others to participate. You can share your key takeaways from the event, give shout-outs to the organisers, or post pictures if it’s a physical event. Don’t forget to use event-specific hashtags and tag the brand to improve the post’s reach.
Concluding Thoughts
In a rapidly evolving landscape such as the beauty industry, supporting small businesses is crucial in fostering diversity and innovation. As consumers, we have the power to help these businesses flourish through our online actions. From leveraging social media marketing, showcasing products on different platforms, creating a buzz with content marketing, building customer relationships, driving salon sales, utilising influencer marketing, to actively participating in community events – there are myriad ways to support small UK beauty businesses online.
These strategies are not just beneficial for the businesses themselves, but for us as consumers too. They provide us with variety, personal care, and the opportunity to engage more directly with beauty brands. In addition, they give us a sense of contributing to a more diverse and inclusive beauty industry.
Remember, our support for small businesses doesn’t have to be grandiose. Even the smallest actions like a social media like, comment, share, or a positive review can make a difference. Every interaction, every post shared, every product purchased contributes to the growth and success of these small beauty businesses. Let’s use our influence to help them thrive in a market dominated by larger corporations and continue to enrich the beauty industry.
